Ralph Alvarez Quotations

While speedy implementation is an admirable goal, we are most focused on the satisfaction of our customers and the quality of our products,

Beef sales have been flat year over year, while chicken product sales are growing 8 to 10 percent a year.

We've got to give consumers variety and new tastes. They're not coming just for our tried-and-true core products.

I am honored to congratulate the top 1 percent of McDonald's restaurant managers in the country. We are proud to pay tribute to the best and brightest managers in our system for the critical role they play in delivering a truly outstanding restaurant experience for our guests and our employees.

The growth in chicken has not been at the expense of our hamburger sales, it's been in addition to them. Hamburger sales are up slightly over that period, too.

Although I never knew Ray Kroc, his vision and legacy lives within all of us. By focusing our full-time best efforts on operations excellence, we can keep Ray's vision alive for the next 50 years.

You will see a greater variety of freshly prepared foods, with a specific focus on the chicken category and breakfast.

The options are better in many cases than they think.

Today, we're selling $2 billion in chicken, and that's significantly up from a few years ago. We believe this trend will continue so we're putting a stronger focus on chicken rather than beef but its not at the expense of beef, rather incremental to it.

As a brand, we have to follow the trend.