Richard Thalheimer Quotations
Richard Thalheimer Quotes about:
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Although Quotes
Total company sales for the month of March continued to be down from the prior year. During the month, we experienced improving returns on infomercial spending, and although it is too early to tell if this is a trend, we have incrementally increased spending in this channel. We have over the past several months implemented significant measures to reduce expenses as outlined in detail in our press release dated March 27, 2006. Additionally, we are focused on introducing many new products which we believe will be attractive to our customers.
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Advertising Quotes
Sales for the month of February continued to decrease compared to last year. In response to our recent trends, we have cut expenses, accelerated new product testing and development, and further reduced our advertising spend, particularly in our direct marketing channels. In the near term, we expect our reduced advertising to contribute to continued lower year-over-year sales results. Our focus continues to be the introduction of new and innovative products, the optimization of advertising expenditures, and to lower expenses and inventory levels.