Robbie Bach Quotations

Renowned development studios around the world are busy putting the finishing touches on their Xbox 360 games ,

The point here is about choice. In the past, game consoles didn't offer much choice. You got what they said you got.

We learned a lot from the first launch of Xbox in Japan, ... People didn't get excited about the games.

In September, Steve announced some significant cross-company organizational changes intended to achieve greater agility, better manage future growth, and drive our software-based services strategy. Today, I'm excited to share the plan for how our new Entertainment & Devices Division will align itself to deliver on these company-wide objectives and the E&D charter while simultaneously ensuring our continued focus and momentum on existing efforts.

The first version of Xbox was about building credibility and proving to the core gaming audience that we got it. We've done that in spades with the Xbox. In a way, we're almost too associated with (hardcore) gamers.

I think the thing people have to realize is that digital technology is changing the home in a profound way.

We will launch in North America, Europe and Japan in the same holiday season. There will probably be a week or 10 days in between the different territories, just to give us a chance to manage the logistics,

Historically, there's been one price point and one configuration. You got it whether you wanted it or not,

You have to remember that the cost of those chips puts them out of the range of the console market.

The digital lifestyle is about staying connected with people and information, and enjoying digital entertainment, wherever you are -- even in the car. Working with Fiat we have delivered automotive-grade systems that extend the digital lifestyle into the car at a price that is affordable to most car buyers. Windows Mobile for Automotive provides performance, reliability and flexibility for a new generation of in-car communication and infotainment solutions.