Robert Lutz Quotations

But autoloaders are aimed at the server level, not the desktop level, so there should be stronger interest among VARs and system integrators.

Fuel prices would have to go to European levels for that to happen. If it stays (in the $3 to $4 per gallon range) it will result in some market shift. It has to.

For Toyota, it was a huge, huge, immeasurably valuable PR coup, ... was a mistake from one aspect, and that's public relations and catering to the environmental movement.

We think 750,000 (units) is the best prediction based on today's fuel prices. I think we may maintain our volume at other people's expense, even if the segment shrinks a little bit.

I think the American industry has stopped considering (small cars) as commodity vehicles,

People who think it doesn't matter who owns our auto industry are flat wrong.

We now have one, single global design and engineering budget. We've put an end to badge engineering.

We just absolutely refuse to believe that there's going to be a strike. We're gonna work our way through it.

The problem was right there before us all along. It was so easy to see, once we decided to look. It's not rocket science.

We would much rather focus on quality. We would much rather have a great reputation at 25% then try to get 28% or 29% and lose a lot of money doing it.

We analyzed the reason for where we were with the brand: great dealers, loyal customers, bland products. So we told ourselves: Why not link the reputation for service and sales integrity to existing, world-class products?

People are still going to buy full-sized sport-utilities at $3 a gallon. But even at $3 a gallon, it's 750,000 people a year. It's not going to go to a million,

You might say it is highly unlikely that we would make the same mistake twice.

It is realistic to assume the segment won't grow.

That is the way we are going to do things from now on. It just makes more sense. Why we did not do that before? What can I say? We were stupid. We're much smarter, now.

There used to be a view expressed: 'Hey, let's just make these cars. Nobody cares about them. Nobody cares whether they are bad or good. It's for the people who can't afford anything better, and price is the only thing that counts.'

It's realistic to assume the segment won't grow, but we will be taking share.

Imminent GM bankruptcy was always fiction, created by Wall Street and the media.

If U.S. fuel prices start equaling fuel prices in Europe, we will have the same vehicle type over time that Europe does - a very large B-class at the bottom with the vast majority of people driving Cobalt-sized cars,