Robert Passikoff Quotations

What marketers try to do is take a problem and twist it to their advantage, ... If you can't pronounce the name, all of a sudden it becomes something that's slightly less attainable for the consumer and it becomes more desirable. But it's equally likely that when people don't buy it, it's because they don't know how to pronounce the name.

Wal-Mart is certainly looking to hitch its wagon to a brand that can lead it to an upscale consumer base.

Martha brought added value to the product. Consumers bought a 100 thread count sheet that was blessed by Martha. If you remove her name, the product still exists. Consumers may buy it but maybe won't pay the premium price for it,

More companies are waking up to the fact that one of the most important touch points they have is when employees have contact with customers.

Target means style at accessible pricing. Wal-Mart hasn't reached that point.

It's difficult, but in these times, when the customer is willing to look around for fashion, it's certainly not impossible for Wal-Mart's new brand to succeed.

umbrella sense of real personal treatment, real customer service and spanning a broad financial arena.

Two mistakes haunt me: Not completing the manuscript of my book sooner and not buying Microsoft in 1986 before it split nine times.

They migrated her from villain to victim and now they are trying to show you the softer side of Stewart.

The damage was done a long time ago. The competitive landscape is so dramatically changed from two years ago.