Robert Pittman Quotations

Having worked so hard to build the AOL service and brand, and after then going through the merger and the last 18 months, it's time to take a break.

We actually increased our spending this year because we believe it is a great time to build market share using advertising.

To me, when you have unaided brand awareness above 30 percent, you have a mass market brand,

This takes the immediate pressure off Crittenden County and will be a factor in having more companies look at the area now.

I understand there is considerable anxiety about America Online right now, but I want to assure you we're confident about the future. Our goal is to be in the growth mode in the second half of the year, and then get back our real momentum in 2003.

A lot of companies go broke trying to speed up the consumer adoption curve,

This place here is nice. I mean, it's better than the Convention Center I guess. You get a little privacy.

I met with Ted during that same period and supposedly he was very unhappy, but he was very focused, had lots of ideas, lots of things he wanted to get done. I think in this world there's some confusion about roles. There shouldn't be. Ted Turner is Ted Turner. Ted Turner is going to do what he was doing on a broader canvas, in terms of having division of this company and division of the assets he knows something about as well as contributing to the other assets...I think he's very valuable to us and every interaction I've had with Ted has been very positive.

I really think that 1997 was the breakout year for the Internet,

The industry is consolidating around big players, and we are benefiting from this trend. AOL's advertising commerce business is very healthy.