Roland Rust Quotations

Simpler is better -- despite popular wisdom and a marketplace ingrained in the creation of products that are ever smaller, faster and more feature laden.

I think it has a huge impact. It's become more important, rather than less, because mass media has become less effective. It's particularly more effective than an advertisement, because people's defenses are down.

There's a lot at stake for the Winter Olympics now.

Consumers can avoid the 'feature fatigue' trap by first trying out a product, and comparing several, before buying. Chances are they will be more satisfied with a simpler product with less features.

That seemed a bit extreme to me. I was astounded.

If you think you want something with lots of features, you ought to think twice about that.