We decided in 2002 to aim to generate $100m in tourism receipts by 2010 by creating high-value and low-environmental impact experiences.
We are actually talking about the genocide as part of our past, but we are doing it in such a way that people can learn something.
Rwanda is known for the wrong reasons, the genocide that happened 10 years ago. We are trying to change the image that everyone still has: the image of the genocide.
It's a tough trek for a lot of people.