Millions of people aren't going to run out and buy Macs, It could be an important first step toward making Apple more than just a niche player in the PC market.
I don't think it'll flame out, but I don't think it'll take off until 2008.
It is huge, because often times what we find is that where consumers go, businesses follow.
There is a lot of positive growth in the first quarter, but since the marketing plans of all these manufacturers were tied into Vista, they need to revisit these plans.
Every holiday season there are the top five hot items, and one of those items this year would have been a Windows Vista PC. Now that's off the list and it leaves room for, maybe, a wide-screen television.
At the end of the day, consumers will decide whether the device will make their lives easier. If the answer is yes, then they'll add it to their repertoire.
Apple definitely stands to gain. The question is, to what degree.
It's not that surprising that Apple wasn't up to par because they went through the transition from Power PC (chips) to Intel.
Not only can GPS devices tell you how to get there, they can tell you where to go.