Shari Brill Quotations

Women watch more television than men in general, ... So it kind of makes sense to come up with programming that attracts the viewers most likely to be watching.

Moderate successes are good, because if they do better than the shows they replaced, it's still a success for the networks.

I think this is too new and too recent in people's memories for it to become a day that turns into that and not a day of reflection. Linking his memory to a sale would seem really ... opportunistic.

I think 'Desperate Housewives' whetted the appetite for 'Sex and the City' refugees.

Whenever a network lacks confidence in a show's performance, they sweep it under the rug during sweeps.

The sci-fi, supernatural genre has a more selective appeal,

I've always gotten a kick out that show.

Strategy shifts have to begin night by night, show by show. I don't think you can transform yourself in a season.

American Idol is just bigger than it's ever been. And if you look at their (recent) performance week to week, Fox is way ahead of ABC.

They need Thursday to be their strong night, ... Thursday was such a strong night for them so long that they used to get by without winning any other night of the week. The other networks used to roll over.

It just seemed to me like everybody was afraid to do something fun so they chose to be boring,

Their Thursday night supremacy was ripe for the taking.

Cable networks have gotten stronger in introducing original content.

Because dramatic story telling has enjoyed a resurgence, the time is right to try a format like this.

I don't think the quality of video over the Internet comes remotely close to what you can get on a TV in a high-definition format. But it's smart for the networks to do all this testing to see what consumers will ultimately embrace.

All they need to do is keep the momentum by keeping the development slate strong and use their hit shows to launch the next generation,

The cliffhangers left people wanting more. There are going to have to be some answers.