Soichiro Honda Quotations

I could not understand how it could move under its own power. And when it had driven past me, without even thinking why I found myself chasing it down the road, as hard as I could run.

The value of life can be measured by how many times your soul has been deeply stirred.

If you hire only those people you understand, the company will never get people better than you are. Always remember that you often find outstanding people among those you don't particularly like.

Success represents the 1% of your work which results from the 99% that is called failure.

There is a Japanese proverb that literally goes 'Raise the sail with your stronger hand,' meaning you must go after the opportunities that arise in life that you are best equipped to do.

90% of success is failure.

Success is ninety-nine percent failure.

Man is not interesting without some imperfection

Each individual should work for himself. People will not sacrifice themselves for the company. They come to work at the company to enjoy themselves.

Real happiness lies in the completion of work using your own brains and skills.

Many people dream of success. To me, success can only be achieved through repeated failure and introspection.

The day I stop dreaming is the day I die.

Enjoying your work is essential. If your work becomes an expression of your own ideas, you will surely enjoy it.

What we learn through failure becomes a precious part of us, strengthening us in everything we do. So let the tough things make you tougher.

If Honda does not race, there is no Honda.

Success is 99 percent failure.

Instead of being afraid of the challenge and failure, be afraid of avoiding the challenge and doing nothing

We only have one future, and it will be made of our dreams, if we have the courage to challenge convention.