It's not about the money. That won't get you out of bed after five or 10 years. It's about serving a higher calling than the almighty dollar.
You have got to know your customer better than they know themselves.
It's an incredible accident of history and an amazing event it's come back here.
They're from before the time of any western incursion. They're from a time when these cultures were intact, and that's very rare.
