Before, we were all duplicating our efforts, reinventing the wheel. Broker training - we were each doing that. Our relocation specialists - we each had one. Why were we doing that? As we got further into it, we decided we were too shortsighted. What we needed was a single company.
We've targeted 20 locations we feel we need to grow in. We're looking at the Brighton-Fort Lupton area. The whole I-25 corridor is a definite must. We'll be expanding in Louisville and Lafayette. I'm also excited about expanding elsewhere in Weld County.
Prudential had a key issue. They wanted to make sure it was one company, not five separate companies under one banner.
In this day and age, either you get really small and go boutique, or you get really big. We've chosen to get big, and we're going to get even bigger.
