I will call up some key collectors before an art fair happens and say, 'You should buy this,' and without even seeing the piece, they'll buy it. Twice it's happened with this one collector - and he nearly doubled his money in three days.
You could do projection work onto these other buildings. You'd need permission, of course. Unless you own them.
I need to understand the viability of having a gallery in your space. Just like you, I've built a brand, and I want to make sure it stays at a high level.
