When I was in college I started keeping kosher a little bit. As the years passed, I got more and more committed to it.
Ron's not Jewish. He came here because he wanted to learn something new. He wanted to be able to use his creative talents to adapt recipes to meet kosher standards.
Our customers sometimes want a break from the regular deli fare. We want to show people that there are many ways to prepare kosher foods.
We had a little deli counter. But we didn't really have enough space. What people wanted was a place where they could shop and get something to eat.
It was okay. It was what I was used to. But I missed having places nearby where everything was kosher, where I could eat meat dishes, where I didn't have to scan the labels or investigate the recipes.
We don't cater just to kosher consumers. Our marketing is largely geared towards the greater community. We serve good food that's kosher--rather than kosher food that's good.
Like many people who keep kosher, I would go to a restaurant and eat vegetarian food.
