Theophilus Musa Londonis a Trinidadian-born American rapper and singer...
I believe your atmosphere and your surroundings create a mind state for you.
I want to wear something that's not perfectly matching; there has to be something unorthodox about it. I want to create this mystery.
Creating the album 'VIBES' has been the biggest life lesson I have ever learned.
Shopping at any level is a bit of therapy for my medulla oblongata.
I connect to SpongeBob in a way; like, that's the homie. He can chill on the corner with me.
Colby Jordan is one of the most fashion-forward and passionate girls I know. She gives me these young Anna Wintour vibes when I'm around her!
While my cousins were gang-banging, I was trying to learn what the Internet was about.
I have a personal barber, Mister C. He lives in Brooklyn, but he travels with me. He used to cut Lady Gaga's hair, but he fired her to work for me.
I like Jeremy Scott, and he has some really dope sneakers.
I like to keep a uniform - wear a blazer, try to keep the same colour pants; very tailored, very fitted but still edgy.
To me, my brand is luxury, it's art, it's women, it's raw, it's urban.
I love to hear a cool ambient sound at runway shows. It creates a good energy.
I always imagined how cool it would be to be the face of a Gap campaign!
I love to see the rarest movies, the most talked-about movies and documentaries. I read all the reviews and compare them to see if its worth going! I have a secret movie critic blog I have shown no one or promoted, and I intend to keep it that way.
Go to American Apparel; they have all of the colors of socks.
Mixtapes are very personal, and they describe who you are better than an album sometimes.
My favorite brand I have ever artistically collaborated, entertained, and supported over the years is the huge house that Coco Chanel built: Chanel.
I dont want no mail. Send me a Facebook message.
Becoming a walking, dancing, fire-breathing lifestyle dragon is not something you can pursue overnight! It takes years of studying, living, and understanding the modern culture!
Dressing up, for me, is looking like an idiot.
A lot of my favorite artists are fashion icons.
The Royal Family doesn't go out shopping for their uniforms: they've got some guy sewing on all the ornaments in-house. You could say I've got my own in-house team as well.
I can't really change for a climate. I've got to be Theophilus London in any weather.
When you're a new person and a new idea, you get invited to all these different things, and everybody wants a piece of you. And you want to be polite and say yes to everything, but it gets dangerous.
When you're a kid, you're only exposed to what's going on in your mind. The mind is like a bigger-than-outer-space type of thing.
Let's see: I'm into a whole bunch of different people - Alexander Wang... that's my dude.
I collect different game hats, like Syracuse Women's Volleyball; I have a Navy Basketball hat. They're all vintage but in new condition.
I have a few friends that have inspired me since I was a young kid. When I watch old films or modern movies - particularly 'Gladiator,' 'New Jack City' and 'The Skin I Live In' - I'll also get ideas.
I hate writing texts to girlfriends because you can't really see emotions in texts. You can get confused on what she says.
I always tell myself, 'When I'm working on my record, I won't cut my hair.' I get so focused on the music that I'm not really going to the hair shop and getting cut up. I just have one thing to focus on.
What I sell is the higher knowledge of knowing what's next and not following the trend of what's now.
I think it's more interesting to play a place where no one really knows you, but I think touring is also great.
People are always looking at their phones and computer. It's the first place people turn in the morning and where everyone's keeping in touch and getting their news.
Just because 50,000 people on the Internet know me, I'm not patting myself on the back at the end of the night.
When I say 'rare,' it's my own term. It's like you're doing something with a photo that is dominant that no one has ever seen before. #Rare means that it can only be seen here. It's just a rare moment that I'm sharing with the world.
Twitter is essential to me because I wake up and check it religiously. It's a way I communicate with my fan base.
To wake up in the morning and just know what I'm going to wear, it helps me get out of the house faster.
Brooklyn, where I grew up, is a competitive burg - there's always a pretty boy around the corner there, and you gotta look better than him.
Brooklyn for twenty years, I've learned that there is always someone better than you at what you do.
Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.
'Billie Jean' was a negative dance song, and that was one of the best dance songs ever.
DMX wasn't checking what his fans were saying to him on Twitter or Facebook. Jay-Z is on a boat in Saint-Tropez. I'm hands-on. Girls write to me like I'm their diary. That's a huge responsibility. I don't take it for granted.
After Andy Warhol died, it left a dark cloud over N.Y.C. nightlife.
Style is a form of expression! It's what makes your character your character, to put it in laymen's term.
There were times when I was just listening to albums for the hype of it. Some albums, I would just put it on in my car, and me and my friends would just drive, that we'd wild out to, get arrested to.
It's not only about the rap lyric. Today, people are buying you as a person.
I've got to get my real skills up; like, I got to get my skills up, 'cause in case of a crazy catastrophe, I might have to learn how to swim.
I'm not on a record like some rapper trying to boast about my clothes or where I'm from. I'm creating stories, experiences, the way places make me feel, the way a person makes me feel.
I'm gonna walk super, super slow to when I turn 40 or something. To me, walking and floating slow represents how wealthy you are!
I'm a big fan of Caribbean food, Spanish food, Dominican food - like rice and beans. Hot sauce just adds a different layer of boom to the food, you feel me?
I'm listening to early Cash Money, I'm listening to Juvenile, I'm listening to Waka Flocka, I'm listening to Lil B, I'm listening to Brandy, Kanye - that's my home playlist.
I'm kind of brandless. I don't like big logos or whatever.
I'm on the sockless and un-sockless teams. I'm on both sides.
I moved my studio to Palm Springs 'cause I don't like the idea of going to a studio every day like a job... I need to make a personal record, so I need to be in a house... I don't want to be in a studio where people can hear the music 'cause I don't know what it is yet.
I'm trying to fuse popular and commercial music and just make very creative music. It's popular music: it's everything for everybody.
I'll buy an old jacket and attach gold buttons and a couple royal patches. Or I'll find an old busted sweatshirt, tear out the zipper, and replace it with a $700 zipper. I make things my own.
I listen to a lot of really old western and country music. There's a lot of cool stuff in there... all the heartbreak of the country darkness.
I like to revamp things; like, I make to make things better in my eye, but I don't put out own lines... I just collab with my favorite brands.
I love N.Y.C.! I can't think of any individual that hates New York.
If you show you're human and have something to say, people will connect with you.
Hip-hop is like underground. I don't know if hip-hop exists anymore. I don't know if it does.
If I walk into a store, I'm going to buy the best jacket or the best item in the store, hands down.
I can pull off anything; I have the height and the attitude. The only thing I can't wear is a leotard, but I can wear anything else.
A lot of young kids like myself use Instagram because it has swag - it's more personal, and your friends generate it.
The first time I really listened to an album and thought, 'This album is mine,' was Kanye's 'Late Registration.'
I'm not really good at skiing or snowboarding, or swimming, per se.
I always tell myself, When Im working on my record, I wont cut my hair. I get so focused on the music that Im not really going to the hair shop and getting cut up. I just have one thing to focus on.
Im a big fan of pop music - I think Marvin Gaye was pop music; things like that.
Im gonna walk super, super slow to when I turn 40 or something. To me, walking and floating slow represents how wealthy you are!
I find it soothing, the thought of a movie theater.
I keep a creative group around me.
I am international. When I put out my second mixtape, we did four tours and a tour overseas.
I like to wear a lot of one-tone color outfits - same color trousers, same color shirt.
I love an art-school girl. I mean dont we all?
I never go black tie. I never grew up wearing ties or bow ties or anything.
I take references from the past and flip them.
I dont want to be easily defined.
I love fashion week. It has great energy and vibe.
I am more into guys fashion, but Im inspired by womens fashion in a weird way.
I feel I have so much more to deliver than music.
I didnt grow up drawing runway models and deciding what they should wear.
I collect a lot of clothes when I travel around the world.
I admire traveling; I appreciate it a lot.
I love N.Y.C.! I cant think of any individual that hates New York.
I like to go to the airport looking stylish - you never know who youll run into. Sometimes I have fans at the airports. I never want to be bummy looking.
It leaves a good legacy to have five records.
Shout-out to my dad - he influenced my style when I was 17.
The first time I really listened to an album and thought, This album is mine, was Kanyes Late Registration.
I started performing music about the age of 16. I lived in Brooklyn, New York, and this thing called the Flatbush Fair comes once a year. That was my first time on stage.
Some people thought Theophilus was a fake name. Whatever.
When I want to choose to work with someone, you know, I definitely have to do some research on their background and how they were raised as people.
I wanted to only collab with women for Lovers Holiday.
On my early trips to London and Paris, in 2009, I started to shift to more wide-brimmed felt hats similar to Borsalinos and Stetsons.
I might want to open a hotel and design all the rooms. Or maybe a museum that lets me curate all the events.
I like vintage shopping, but I also like to mix in high-end.
I need to travel, of course, with my laptop, so I can do my business on the road.
Ive got to get my real skills up; like, I got to get my skills up, cause in case of a crazy catastrophe, I might have to learn how to swim.
I want to produce the best popular music I can.
I went to school for marketing for one year before I dropped out of college to make music.
I want to change the color of Starbucks from green to red. Whose job was it to say, This is going to be green? I want that to be my job.