Tim Cook Quotations

I think two people with strong points of view can appreciate each other even more.

Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

Let your joy be in your journey, not in some distant goal.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.

We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

I am who I am, and I'm focused on that, and being a great CEO of Apple.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

I love museums. But I don't want to live in one.

To whom much is given, much is expected. I do believe this. It's embedded in me.

You can only do so many things great, and you should cast aside everything else.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

You know, this iPhone, as a matter of fact, the engine in here is made in America. And not only are the engines in here made in America, but engines are made in America and are exported. The glass on this phone is made in Kentucky. And so we've been working for years on doing more and more in the United States.

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

Anything can change, because the smartphone revolution is still in the early stages.

Apple doesn't do hobbies as a general rule.

I've always hated litigation, and I continue to hate it.

Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it. And you can count on Apple doing that.

You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.

From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.

I learned that focus is key. Not just in your running a company, but in your personal life as well.

I don't really think anything Microsoft does puts pressure on Apple.

I don't think Apple has to own a content business.

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

(Having mid-week games) is great. It's almost like the pros. With three games you need to get your rest and get your fluids. You also need to make sure you get your homework done, because you don't have every night free until Friday.

We have to try to get back to basics. We've been watching lots of film to find our problems. We just have to focus on all the little things.

We just took that experience and and ran with it.

Princeton Hospital appears to have everything in the world against it and not a lot going for it. They are swimming upstream in a fast-moving current.

They delivered. You've seen these guys get decimated and be poorly managed. Mack just has to show up for work, and he'll do better.

(The goals include) a number of turnovers to stay under, a number of hits to be above and shots for and against. Sometimes you think you play a good or a bad game, but these goals can be a better judge of the game.

The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every sense of the word.

Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.

Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption.

People are running huge enterprises off of hacking and stealing data.

I'm not targeting government. I'm not saying hey, I'm closing it because I don't want to give you any data. I'm saying that to protect out customers, we have to encrypt. And a side affect of that is, I don't have the data.

If I'm expected to keep your messages, and everybody else's, then there should be a law that says, you need to keep all of these.

No one should have a key that turns a billion locks. It shouldn't exist.

If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.

There's a mountain of information about us. I mean there's so much. Anyway, I'm not an intelligence person. But I just look at it and it's a mountain of data.

If I'm working with you for several months on things, if I have a relationship with you, and I decide one day I'm going to sue you, I'm a country boy at the end of the day. I'm going to pick up the phone and tell you I'm going to sue you.

Maybe law enforcement would like the ability to turn on the camera on your Mac.

With hacking getting more and more sophisticated, the hacking community has gone from the hobbyist in the basement to huge sophisticated companies that are essentially doing this, or groups of people or foreign agents inside and outside the United States.

In the world of cyber security, the last thing you want is to have a target painted on you.

I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.

I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.

If you're worried about messaging, people will just move to something else. You know if you legislate against Facebook and Apple and Google and whatever else in the US, they'll just use something else. So are we really safer then? I would say no. I would say we're less safe, because now we've opened up all of the infrastructure for people to go wacko at.

The reality of today from a cyber security point of view - I think some of the top people predict that the next big war is fought on cyber security.

When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.

Certainly some things that are very good can sometimes be used in a bad way.

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.

Apple is this great American company that could have only happened here.

Everybody doesn't want to have to be a computer scientist to protect themselves. Most people have no desire to do that.

I think that [there is] this fundamental right to privacy and the philosophy that government shouldn't be intrusive.

It's clear why hacking communities are [growing]. Because it's like, there's a lot more gold there. There's a lot more to steal than ever before.

There's a lot of health information available on your smart phone. There's financial information. There's your conversations, there's business secrets. There's an enormous long list of things that there's probably more information about you on here than exists in your home, right. Which makes it a lot more valuable to all the bad guys out there.

America is always stronger when we do things together.

The government should always be the one defending civil liberties.

Security isn't just a feature, it's a base, it's a fundamental, right.

My business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff.

I want to be the pebble in the pond that creates the ripple for change.

That brings us to iPad. We think the iPad is the poster-child of the post-PC world.

We pave the sunlit path toward justice together, brick by brick. This is my brick.

I dont consider the bloody ROI.

Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?

I think anything can be forced to converge. The problem is that products are about tradeoffs, and you begin to make tradeoffs to the point where what you have left at the end of the day doesn't please anyone. You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.

It’s the privilege of a lifetime for me to work with the most innovative people on Earth. Only Apple can deliver this kind of innovation in such a beautiful, integrated, and easy to use way. It’s what we love to do, it’s what we stand for.

Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.

Our competition is different: They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next? I can't answer that question, but I can tell you that we're focused.

Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.

We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.

We have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new categoryit's outstripping the wildest of predictions.

Discrimination , in all its forms, is bad for business.

While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.

I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.

There are times in all of our lives when a reliance on gut or intuition just seems more appropriate - when a particular course of action just feels right.

When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.

Siri has proven to us that people want to relate to the phone in a different way.

I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for. The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

We're putting all of our energy into making it right. And we have already had several software updates. We've got a huge plan to make it even better. It will get better and better over time. We screwed up. That's the fact.

Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those. A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.

We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.

There’s something very dangerous happening in states across the country. A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.

The sidelines are not where you want to live your life. The world needs you in the arena!

Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.

Android [dominates] the mobile malware market.

A great product isn't just a collection of features. It's how it all works together.

We make the best phone, we don't make the most phones.

From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it. We can't have that. The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.

The future of television is what our competitors have been doing for years.

Televisions are devices with screens that things appear on.

The iPad is the clearest expression of our vision of the future of personal computing.

It is possible to be aware of God at all times.

The longer the meeting, the less is accomplished.

Never try to fix other people. God does not need to do a bank shot off your lips.

If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life...Fortunately, technology gives us the tools to avoid these risks. It is my sincere hope that by using them and by working together, we will.

So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I'd learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.