Another $1 out of consumers' pockets certainly affects consumers' willingness and ability to spend on items other than the basic necessities.
The Tommy brand has lost a bit of its luster.
How does Isaac successfully live in both specialty department stores and discount stores? Why does Bergdorf Goodman welcome Isaac into its rarified space at the same time as the brand sits in the pet care aisle at Target?
In the past, a single fragrance had a life cycle of maybe six to seven years, because people would stay loyal to a scent for a longer period of time. The life cycle is much shorter now, especially with the younger consumers, who always want the latest product.
It's about value perception and what's worth consumers' money and what isn't.
The business has been very difficult for the last five to six years.
