Richard Branson Atlantic Quotations

He gave me a lot of very useful advice when I set up Virgin Atlantic 21 years ago. Perhaps his best advice was to make sure that I took BA to court before they bankrupted us not after, as he did.

British Airways was doing everything they could do to put Virgin Atlantic out of business -- what's become famous here as the dirty tricks campaign, ... We felt that we needed the financial muscle to combat them. And I still had a lot to prove at Virgin Atlantic whereas we proved that we could, you know, build and run a successful record company.