Richard Branson Thinking Quotations

Nobody's ever called me Sir Richard. Occasionally in America, I hear people saying Sir Richard and think there's some Shakespearean play taking place. But nowhere else anyway.

Well, I think that there's a very thin dividing line between success and failure. And I think if you start a business without financial backing, you're likely to go the wrong side of that dividing line.

So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on.

We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

Don't think what's the cheapest way to do it or what's the fastest way to do it. Think what's the most amazing way to do it.

I think you can get happiness through making a real difference in other people's lives by setting out to make other people's lives better and setting out to right the wrongs in the world.

Capitalism has never stood back and examined itself properly. I think everybody knows that capitalism is the only thing that works, but is the current form of capitalism the best way of it working?

To get the respect of people, I think you've got to roll up your sleeves and lead with your people. The absolute key is treating your people well. Looking for the best in your people. Lots and lots of praise, no criticism.

I read a fair amount [of science fiction], and you know it was certainly inspirational. I have to pinch myself to think that we might be able to make some of [what I've read in science fiction books] come true.

If people aren't calling you crazy, you aren't thinking big enough.

You know I think if the people who work for a business are proud of the business they work for, they'll work that much harder, and therefore, I think turning your business into a real force for good is good business sense as well.

I think business needs to have a heart and to have a heart a company must be more than just a moneymaking machine.

Irreverence ran on both sides of our family...my parents brought me up to think we could all change the world.

I think that not relying too heavily on one bank and one bank manager is a good rule to learn.

Don't think about making money, think about making a difference, spot where others are doing it badly and do it better

I think a lot of becoming an entrepreneur is something which people have to learn just from getting out there and giving it a go, and having to learn the art of survival.

"I think the most important thing is that in the last seven days we've just had the greatest adventure of our lifetimes." "I'm inquisitive ... and I love a new challenge... and if I feel that we can do it better than it's been done by other people, we'll have a go."

Any idea can be a great idea if you think differently, dream big and commit to seeing it realized

I find it very difficult to think of mistakes; not that I don't make any but because I was brought up to look only at the good things in life ... As for what lost the most money, probably Virgin Cola. It is still No 1 in Bangladesh though.

And in the process, we have come up with fuels - algae-based fuels, isobutanol-based fuels and other fuels - that we think will power the planes in the future so that, you know, by 2020 I hope that our planes will be powered on fuels that are clean fuels and are not polluting the environment so that we'll have a green airline and an airline that actually has fuels that will be hopefully cheaper than the dirty fuels of the past. So [we're] doing good and also turning a profit at the same time.

I think you should do in life what you think you'll make a real difference at. And generally, as a businessperson, you do things you don't really have experience in.

I think because I have great difficulty saying the word, 'no,' almost every day's a different adventure.

Companies need to have a lot more flexibility with their people... . If somebody wants to golf around the world for two months, okay, well, maybe on an unpaid basis, let them do it. That sort of flexibility I think is incredibly important because most of our time, we spend at work.

Customers shouldn't just think of your business as a place to buy a product or use a service - it should be a fun place to be.

Because I don't see Virgin as a company but as a way of life and I fully enjoy it, I don't think I'll ever retire.

Most of our businesses do succeed, but if something completely fails, then as long as we bow out gracefully and pay off all our debts, and nobody gets hurt, then I don't think people disrespect Virgin for trying. The public appreciates someone having a go; it appreciates the attempt. Who's been a success in life who hasn't failed?

It's really important to find an hour or two to a day to make sure that you keep healthy, keep fit. It's very easy just to forget that aspect. And if you're feeling really good and fit, I think you can get two or three extra hours a day of hard work in as well.

I think in life the key thing is just to fight really hard to make sure something survives. If it looks like you've done everything you can to avoid failure, just move forward, move on and learn from it.

Always think, 'what's the worst that can happen' and have some kind of strategy to deal with it

Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average of 300 planes each. Every single one of those have gone bankrupt because they didn't have customer service. They had might, but they didn't have customer service, so customer service is everything in the end.

I think that being a business a leader that treads all over people to get to the top is actually not the way I think to become a successful business leader.

Can you afford to ignore China? It's like saying you can afford to ignore the internet. I don't think so.

I’ve always had a soft spot for dreamers – not those who waste their time thinking ‘what if’ but the ones who look to the sky and say ‘why can’t I shoot for the moon?’

The idea that business is strictly a numbers affair has always struck me as preposterous. For one thing, I've never been particularly good at numbers, but I think I've done a reasonable job with feelings. And I'm convinced that it is feelings - and feelings alone - that account for the success of the Virgin brand in all of its myriad forms.

Virgin, is how good you are with people. If you're - if you're good with people and you've got - you know, and you really care, genuinely care about people then I'm sure we could find a job for you at Virgin. I think, you know, that, you know, that the companies that look after their people are the companies that do really well. I'm sure we'd like a few other attributes, but that would be the most important one.

People who think and say we more often than I are a lot more likely to succeed.

I think business leaders all over the world should not just think of how we can make lots of money, which is fine, but to take some of the problems in the world and get out there and tackle them using business. I think that if businesses do that we can get on top of these problems.

I think it's quite great to set yourself a big challenge and then you've got another reason for keeping fit.

I think that you're going to get so much more out of life if you just say yes at every opportunity.

Two bricklayers work side by side. The first lays bricks. The second builds magnificent cathedrals. Think small vs. think big.

I was trouble - and always in trouble. Aged eight I still couldn't read. In fact, I was dyslexic and short-sighted. Despite sitting at the front of the class, I couldn't read the blackboard. Only after a couple of terms did anyone think to have my eyes tested. Even when I could see, the letters and numbers made no sense at all.

Have faith in yourself. Think yes not no. Live life to the full. Never give up.

By working hard, by making the right moves, you can create your own luck, I think. But certainly luck plays a part.

I think I've learned that if you have a house, you end up living in the kitchen, so if you have one big kitchen and then enough bedrooms for your family, that's about all you need for a home.

I just kind of dive in if I think I can create something that will make a difference and then try to get the numbers to stack up after the event. So most of the things I've done I would not have done if I'd have asked the accountants to look at them before.

I think that marijuana should be legalized. I think the only reason it isn't legal is because politicians who smoked it when they were young men or young women just don't have the courage when they become politicians to legalize it.

I think great businessmen are more likely made than born. I don't know if it's from your upbringing, your parental background, the struggles you go through. In my own particular situation, I left school at 15 and I was struggling to survive in the jungle and that was a great education. So I think just getting out there, hands on, learning to survive teaches you a lot.

I think bands will actually make more money without record companies; a much bigger share of the money will go to the bands. You won't have record shops taking 40 percent of the money. You won't have record labels taking 40 percent of the money. So they don't have to sell as many albums as they used to in the past. So it's not necessarily a bad thing if record companies disappear.

Learn to use your brain power. Critical thinking is the key to creative problem solving in business.

When you're first thinking through an idea, it's important not to get bogged down in complexity. Thinking simply and clearly is hard to do.

I believe in myself. I believe in the hands that work, in the brains that think, and in the hearts that love.

I think it's important we continue to find new ways for start-up businesses to get access to funding, mentorship and business advice.

I don’t think of work as work and play as play. It’s all living.

As people's access to the internet grows we're seeing the sharing economy boom - I think our obsession with ownership is at a tipping point and the sharing economy is part of the antidote for that.

You can never go too far wrong by thinking like a customer who’s new to the business.

One night, I was chatting with a group of 16-year-old girls over a few drinks about a name for the record store ... A bunch of ideas were bounced around, then, as we were all new to business, someone suggested Virgin. It smacked of new and fresh and at the time the word was still slightly risqué, so, thinking it would be an attention-grabber, we went with it.

Early on in your career, find someone better than yourself to run the business on a day-to-day basis. Remove yourself, maybe even from the building, and from the nitty-gritty. That way, you're going to be able to see the bigger picture and think of new areas to go into.

It's worrying to think more than half the world's population lacks internet access and therefore lacks an equal opportunity to improve their lives.

I myself have invested in Uber and Hailo, I think they offer great alternatives to disrupt markets that have remained unchanged for many years.

I think entrepreneurship is our natural state--a big adult word that probably boils down to something much more obvious like playfulness.