I think the time is ripe for a return to the refinement of lifestyle that the pocket watch embodies. A personal pleasure that you know you have in your pocket, which requires an elegant gesture to use and show to others.
The gesture of taking the watch from the pocket and looking at the time is very elegant for a man, but if I was going to create a pocket watch, I wanted it to be very modern. I didn't want to do old-fashioned.