We've opened it up for general membership to nominate each other or their employers. We left it pretty broad -- anything an employer did to support a member's activities with ISA or anything an ISA member did to promote ISA to mentor new people in the Society.
We found, especially here in Calgary, it's so far removed from ISA headquarters, sometimes our Membership doesn't see recognition like they should. It lets them know there's a group of people locally that recognize them for being involved in industry groups.