Ryan Holmes Media Quotations

Importantly, companies are using social media to do things that go way beyond just chatting up existing customers on Facebook. Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools.

It may be coincidence that the decline of newspapers has corresponded with the rise of social media. Or maybe not.

The point is that instead of a monolithic brick of printed content - delivered more or less unchanged to all subscribers - social media offers news that is personalized and nimble.

Not using social media in the workplace, in fact, is starting to make about as much sense as not using the phone or email.

Social media is the future, with employers recognizing they need to start hiring people with the right skills.

Social media is the most disruptive form of communication humankind has seen since the last disruptive form of communications, email.