We've learned a bunch of things; when you send a message to people, keep those messages short. Imagine walking up to a girl in a bar and going into a four-minute speech about how great you are. No one wants to hear that.
We did some research that showed that the very first word of your message that you send a girl - when we looked at men sending messages to women - the very first word can have a tremendous... can have a very accurate prediction of whether you're going to get a reply.
Our entire brand is about transparency. We want that data out there because you know what? If you are only getting one in three messages replied to, you're normal. You're right there in the middle of everything with everyone else.