Companies are starting to measure how effective their customer service is and trying to understand what they can do to improve the customer service process.
That's a very critical phase in customer service because you can start to really understand what part of customer service has value to customers and what part is bothering customers.
One, we committed to put about 650 people in the field to focus totally on customer satisfaction.
Some story appears in some newspaper that says that somebody said X, Y, and Z, and a customer says, I don't understand what they're talking about - we're running that product, we've been using it for five years, what are they talking about?