Satoru Iwata Gaming Quotations

Nintendo has strong views on how we should run our company. We consider ourselves, above all else, as a gaming company. We believe other companies (in the console marketplace) see themselves primarily as technology companies.

Our mission is to revive the gaming industry by increasing our user base, ... If we can't do that, we might as well stand back and watch the market die off.

We thought it was the requirement of moving right and left fingers separately and nimbly that was creating a psychological barrier, ... To expand the gaming population, it was needed for us to design a pad so that any family member would see it on the living room table, think that this was something relevant to them and pick it up.

The feeling is so natural and real, as soon as players use the controller, their minds will spin with the possibilities of how this will change gaming as we know it today. This is an extremely exciting innovation --one that will thrill current players and entice new ones.

Our mission is to revive the gaming industry by increasing our user base,