You expand your consciousness, your ideas, your perceptions. You break away from self-adopted restrictions. You grow as you learn to step aside from limiting conceptions and dogmas.
When your ideas about yourself change, so does your experience.
Ideas that spread win. Ideas don't have to be selfish to win, in fact, it turns out that the more generous the interactions an idea produces, the more likely it is to spread.
The best experiences and the biggest ideas don't fit into a category. They change it. They don't get filed away, they transform us.
Creating ideas that spread and connecting the disconnected are the two pillars of our new society, and both of them require the posture of the artist
Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.