Seth Marketing Quotations

Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.

The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.

Advertising is just a symptom, a tactic. Marketing is about far more than that.

Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.

Marketing that works is marketing that people choose to notice.