Sheena Iyengar Trying Quotations

When you're choosing furniture for your home that's supposed to express who you are, what you are also saying is you want other people to infer what you want them to infer. What if they see something different? Wouldn't it be really depressing if you're trying to be bohemian and instead they see you as Rush Limbaugh?

When companies try to guess what consumers want, they essentially make the choice for consumers.

When I do have choice I try to be very picky about... or shall I say choosey about when I choose. I don't automatically decide that I must be the one to choose or that it's important for me to make every choice in my life.

I don't know if I approach choice any differently than the sighted people do, but what I am very cognizant of is that choice does have limits and because of that I really try to take advantage of the domains in which I do have choice.

The phantasmagoria, the actual experience that we try to understand and organize through narrative, varies from place to place. No single narrative serves the needs of everyone everywhere.

I pick what are my priorities and I limit those priorities to less than five in my life and really in those particular areas put in the energy to try to make good choices.