Simon Sinek People Quotations

The leader's job is to lead and protect. Not have all the answers, not know everything to do, not to micromanage and tell people what to do or how to do it. A leader's job is to lead and protect. That's their job, and it's the people within the organization - their job is to get the work done.

I can't stand those people, speakers in a room, they say this all the time, "If I can just help one person in this room, I've done my job." You have an audience of 500 people and your standard of success is one person? That's terrible. If you help one person in the room, you're an abject failure. You have to change something.

Leadership is a choice. It's not a rank, it's a choice. I know many people who are at the top of their organization who have authority. We have to do what they say because they have authority over us. But they're not leaders. We wouldn't follow them. They may be at the top of the company but they're not leaders.

Leadership is about making people feel safe. When someone feels heard, they feel safe.

People don't buy what you do; they buy what you stand for.

When we are in groups, when we are surrounded by people who believe what we believe, trust emerges and our very survival and progress goes up.

If our leaders are to enjoy the trappings of their position in the hierarchy, then we expect them to offer us protection. The problem is, for many of the overpaid leaders, we know that they took the money and perks and didn’t offer protection to their people. In some cases, they even sacrificed their people to protect or boost their own interests. This is what so viscerally offends us. We only accuse them of greed and excess when we feel they have violated the very definition of what it means to be a leader.

When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from.

The value of networking is not measured by the number of people we meet but by the number of people we introduce to others.

The Democrats' response throughout the healthcare debate? Give the people more statistics.

I think most people are inherently interested in how their brain works, in what makes them tick.

Some people are born good-looking. Some have the gift of gab. And some are lucky enough to be born smarter than the rest of us. Whether we like it or not, Mother Nature does not dole these characteristics out evenly.

When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone.

Good listeners have a huge advantage. For one, when they engage in conversation, they make people 'feel' heard. They 'feel' that someone really understands their wants, needs and desires. And for good reason; a good listener does care to understand.

No matter how many or how few people you have reporting to you, you must remember that as you climb higher in the ranks, your words will be taken as commands even if you're just thinking out loud.

The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.

The world is a bell curve. Classroom test scores, employee performance in a company or how many people really, really like you. No matter the population you're studying, they always fit neatly across the standard deviations of the famous bell curve.

It is only from the people I've had the good fortune to meet that I am learning the lessons to guide me. Baz Luhrmann, director of 'Moulin Rouge,' for example, has a childlike curiosity about the world. He doesn't pretend to know all the answers - quite the opposite, in fact. He asks loads of questions of everyone.

Entrepreneurs see the thing they want or need, then try to figure out a process of how to get it. People who shouldn't be entrepreneurs see the standard process they need to go through to get the thing they want or need then decide if they want to go through that process.

The true value of networking doesn't come from how many people we can meet but rather how many people we can introduce to others.

Leaders, whatever the size of their organizations, are those willing to put the interests of other people before their own.

Value is a perception not a calculation. Value is something people feel, not something we tell them they get

We call them leaders because they go first, because they take the risk before anybody else does, because they will choose to sacrifice so their people will be safe and protected,

Rule books tell people what to do. Frameworks guide people how to act. Rule books insist on discipline. Frameworks allow for creativity.

We don’t do business with companies. We do business with people.

Leaders don't convince people to follow them. Leaders walk forward alone and those who want to go down their path decide to follow.

We should always choose to work with people we love. They are the ones who will watch our back and our future.

People who go to work to be a part of the cause don't go home. They are home. Now - who wants to quit?

The worst leaders are the once that think they have to know as much or more than the people who work with them. The best leaders are the once who know that their employees know hell of a lot more than what they know and willing to admit it whilst expressing the value of their employees.

If we inspire people, they will give us more than we asked for. If we manipulate them, they will give us exactly what we paid for

Corporate culture matters. How management chooses to treat its people impacts everything - for better or for worse.

It is like when a player has a slump, we do not trade them, we coach them. It is the same with our employees. The best leaders come to the aid of their people, whose performance is down. Not come down harder on them.

A great leader will never sacrifice the people for the numbers.

A leader must be inspired by the people before a leader can inspire the people.

Work with people who believe what you believe.

It is not the genius at the top giving directions that makes people great. It is great people that make the guy at the top look like a genius.

A poor leader will tell you how many people work for them. A great leader will tell you how many people they work for.

Leaders may inspire, but only when the people decide to act does the leader's vision become a movement.

Hire people inspired to achieve something big over people who demand something big before they feel inspired.

Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?

Trust is built on telling the truth, not telling people what they want to hear.

The ability for a group of people to do remarkable things hinges on how well those people can pull together as a team.

The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.

Truly effective and inspiring leaders aren’t actually driven to lead people; they are driven to serve them.

A good leader shares information, even if they don't know the whole story. Without any information, people create their own, which causes fear and paranoia.

The more you inspire, the more people will inspire you.

Remember to connect with people now and then. In fact, pick up the phone, right now, and call a friend for no other reason than to say hi.

Most people ignore opportunities because they see only danger. Entrepreneurs ignore danger because they see only opportunities.

If you don't understand people, you don't understand business.

We can not lead an organization, we can run an organization. We can only lead people.

The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.

A movement only exists when people are inspired to move, to do something, to make the cause their own.

True love is when both people think they have the better half of the deal.

People don't buy what you do; they buy why you do it. And what you do simply proves what you believe

If you want to be a great leader, remember to treat all people with respect at all times. For one, because you never know when you'll need their help. And two, because it's a sign you respect people, which all great leaders do.

I don't care about convincing the people who think I'm naive or an idiot. I'm interested in how do I inspire the people who are open-minded that there's a different way of seeing the world.

More often than not when we do not like our work, it's not necessarily because of the work itself. But more often because of the people we work with and more importantly because of the lack of leadership. It is amazing how inspired and motivated we can be when we like the people and when we feel like we show up to work because our leaders care about our wellbeing. It is kind of incredible actually.

Offer your strengths to others and you'll be amazed how many people offer their strengths to you.

Inspire people to do the things that inspire them and, together, we can change our world.

Don't freak yourself out by what other people have. They don't have what you've got.

More information is always better than less. When people know the reason things are happening, even if it's bad news, they can adjust their expectations and react accordingly. Keeping people in the dark only serves to stir negative emotions.

When we tell people to do their jobs, we get workers. When we trust people to get the job done, we get leaders.

We should invest in people not ideas. A good idea is often destroyed by bad people and good people can always make a bad idea better.

When leaders care less about their people, their people will be careless.

It is better to disappoint people with the truth than to appease them with a lie.

Life is beautiful not because of the things we see or do. Life is beautiful because of the people we meet.

Average companies give their people something to work on. The most innovative organizations give their people something to work toward.

People will do as they are told by someone who outranks them, but they will only follow someone they believe in.

The leaders who get the most out of their people are the leaders who care most about their people.

When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.

A leader's job is not just to get the best out of their people-a leader's job is to make more leaders.

A team is not a group of people that work together. A team is a group of people that trust each other.

There is a difference between vulnerability and telling people everything about yourself. Vulnerability is a feeling. Telling everyone about yourself is just facts and details.

Over 90% of people go home at the end of the day feeling unfulfilled by their work, and I won't stop working until that statistic is reversed - until over 90% of people go home and can honestly say, 'I love what I do.'

People don't buy what you do, they buy why you do it.