Srikumar Rao Behavioral Quotations

My methods produce lasting behavioral change without unpleasant consequences, because the change does not come from an effort of will. It comes from examining your deep-rooted beliefs of who you are and how the world functions. As you examine these beliefs and make changes in them, you literally become a different person.

When you try to bring about behavioral change by an effort of will, you actually do violence to yourself, and the chances are very good that you will not succeed. This is so universally true that you can actually make money from it.