Would I buy a cell phone for my 12-year-old?... No. I should have closer control over my child than that. He really shouldn't be in places where he needs to contact me by cell.
The PC is much more of a mature product than it's ever been before, so it's much subject to the vagaries of the overall economy, ... When the economy slows and people retrench, they don't buy durable goods, and the PC is a big durable now.
Now consumers can buy the computer they want, not just the desktop they can afford.
Consumers are looking at price first and then styling, ... They are hesitant to buy a machine with a 15-inch flat panel screen, which costs $900 to $1,000 itself, when they can buy a 19-inch traditional CRT monitor for less than $400.
Everybody is going into this Christmas season with very limited expectations, and anything they can throw at the marketplace to get people to go out and buy is going to be a positive.