Part of the problem Sony has had in the past couple of years is that as the consumer electronics market has changed, ... A lot of it has been about lower prices and distribution and neither have been Sony's strong points.
Prices are coming down, and they have the features and benefits people want.
Plasma prices continue to free-fall as good availability and wide acceptance of the products spur retailers and manufacturers to maximize their sales opportunities,
New technologies at more affordable prices gave people a lot of incentive to get the necessities and a little something extra last year. It's the beginning of a trend that we should see continue through 2006, which will benefit not only the consumer, but the manufacturers as well.
Typically, we see flat or slightly rising prices in December, because people are usually willing to pay more.
If desktop prices were weak, it must have been that they didn't see enough trading up during the end of the holiday season.
The market is a lot tougher right now. Prices are coming down pretty rapidly,