Steve Jobs Focus Quotations

We're thrilled to have concluded the best year in Apple's history. This is the direct result of our focus on innovation and the immense talent and creativity at Apple.

This is the direct result of our focus on innovation and the immense talent and creativity at Apple. We could not be more excited about the new products we're working on for 2006.

This decision is consistent with our strategy to focus all of our software development resources on extending the Macintosh operating system.

What had been the focus of my entire adult life was gone, and it was devastating. I didn't really know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down.... I was a very public failure.

Focus does not mean saying yes, it means saying no.

You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.

Somebody once told me, ‘Manage the top line, and the bottom line will follow.’ What's the top line? It's things like, why are we doing this in the first place? What's our strategy? What are customers saying? How responsive are we? Do we have the best products and the best people? Those are the kind of questions you have to focus on.

Focus is about saying, No. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.