Tim Cook Giving Quotations

Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.

I'm not targeting government. I'm not saying hey, I'm closing it because I don't want to give you any data. I'm saying that to protect out customers, we have to encrypt. And a side affect of that is, I don't have the data.

If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life...Fortunately, technology gives us the tools to avoid these risks. It is my sincere hope that by using them and by working together, we will.

An acorn would never brag about giving shade.

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.