Our job is to essentially make all of Times Square into a giant theater stage and television set. We are currently in the throes of the final rituals of preparation surrounding the yearly ritual of New Year's Eve.
We hope that this program will lead people, especially those who care about design, to look at Times Square with fresh eyes.
Times Square itself is being prepared?much like a Broadway theater.
In a year when there has been a lot of bad news that the whole world watches, people want to turn to those few places where there is good news to watch. This night is the best advertisement in the world for Times Square and for New York City.