Tom Long Miller Quotations

The 'Taste Revolution' is a movement for people who celebrate great-tasting light beer. Now we're taking the Miller Lite revolution to the people to spread the word to those who might still be settling for whatever is handed to them. We want even more consumers to get on board with Miller Lite.

We chose Kurt to drive the Miller Lite car because he thrives on competition and has an unrelenting will to win. Healthy, fun- spirited competition is the essence of sport and of business; and the Miller versus Bud battle is one great example of this. We both have a great tradition in the sport, and a little added public competition will be fun for everyone, especially the winner.

Extending the White Sox deal was our foremost objective in the Chicago area, because it paves the way for Miller to enter the beer industry's critical summer-selling season in a much bigger and more dynamic way.