Tom Ortenberg Crash Quotations

Last week's sweep of the guild nominations by Crash was absolutely the catalyst for this extensive mailing.

The reason we believe we have a great chance of actually winning the best-picture Oscar is because people are passionate about the movie. With all due respect to the other best-picture nominees, all of which are terrific and of great merit, there's a sense that people admire and respect the other nominees, but they are passionate about Crash .

It's a very effective and cost-efficient way to bring Crash to the people who need to see it. The most important part of the awards process is the movie itself.

The awards season attention that Crash has been getting continues to help drive DVD sales.