Umberto Eco Want Quotations

What does culture want? To make infinity comprehensible.

It is a myth of publishers that people want to read easy things.

We like lists because we don't want to die.

As a scholar I am interested in the philosophy of language, semiotics, call it what you want, and one of the main features of the human language is the possibility of lying.

The ideology of this America wants to establish reassurance through Imitation. But profit defeats ideology, because the consumers want to be thrilled not only by the guarantee of the Good but also by the shudder of the Bad.

Mystical additions and subtractions always come out the way you want.

If you want to use television to teach somebody, you must first teach them how to use television.

The older I grow and the more I abandon myself to God's will, the less I value intelligence that wants to know and will that wants to do; and as the only element of salvation I recognize faith, which can wait patiently, without asking too many questions.

We have a limit, a very discouraging, humiliating limit: death. That's why we like all the things that we assume have no limits and, therefore, no end. It's a way of escaping thoughts about death. We like lists because we don't want to die.