It's going to be a combination Scopes trial, revolution in the streets, Woodstock Festival and People's Park, all rolled into one.
Never impose your language on people you wish to reach.
Maintain a sense of humor. People who take themselves too seriously are power-crazy. If they win it will be haircuts for all. Beware of power freaks.
The key to organizing an alternative society is to organize people around what they can do, and more importantly, what they want to do.