Ailsa Birch People Quotations

Assisting more people in making better choices in more frequent situations is one way the obesity epidemic could be turned around.

Many believe that foods make you put on weight because of what it is, rather than how much there is. They often over-emphasize the role of portion content and don't put enough emphasis on portion size. This can lead to people thinking that more radical changes are needed to prevent weight gain than may be the case, and making choices that lead to less personal satisfaction and that they will be less likely to stick to over time.

While habits tend to be stable over time, barriers to change in the category are actually very low. It takes very little to get people to try a new restaurant or new food, particularly when prompted by social influences. Likewise, it takes very little for them to reject foods or outlets because of health concerns.

Food is food. People don't view it as packages of nutrients.