Google's screen for privacy settings does give you more options for what you share than Apple's does. But it's not a complete list, and people aren't aware of whether or not that information will go to a third party.
Too many people don't protect their smartphones with a password or PIN. I anticipate that Apple's fingerprint reader will in fact make iPhone 5S owners more likely to secure their smartphones.
Apple has long been a leading innovator of mobile technology; I myself own an iPhone.