Sears has had a very different problem from Kmart, ... Our service and products are as good as our competitors but they're not where our customers are. This now gives us the opportunity to grow off-mall locations closer to the customer.
We think in terms of pricing and assortment we have very good offerings, ... But we have not been able to break through consumers minds in terms of value perception.
If you go to a local running store, such as Often Running, they can do a good job at fitting shoes according to the type of person you are and how many miles you are running a week. Good running shoes generally cost from $70- 80 and up.