I have always been an honest trader. I come from a school of traders where there was honour in the deal. No contracts, just a handshake and that's it, done. That's the way I prefer to do business but it's not always possible these days, sadly.
Market leaders inevitably slip into decline when they tell the people what they want instead of giving the people what they want.
During negotiations nothing is gained by attacking people's comfort zones.
The boring side of business is what makes it work.