Andrew Giangola Bring Quotations

We're using technology to bring the fan closer to the sport. We're working with Nextel so that fans can listen in on Jeff Gordon discussing fuel strategy over their Nextel phones.

If you look at NASCAR like it's a consumer product, you always talk about national distribution. Literally within the last dozen years or so, NASCAR has come to L.A., Chicago, Detroit, Kansas City, Las Vegas, Miami and New Hampshire. The objective of that plan was to bring in new fans and attract more people to the sport, to market to the widest possible audience.