We all knew a number of people doing cool things and thought it would be really neat to get them all together.
When people do what they're passionate about, there's this energy that's output. And when that energy is directed at the community, everybody wins.
It's about community. It's about brining people together. It's about creativity and service. It's about making the community in which we live a really great place to be.
Our biggest challenge is letting people know that we exist. The other festivals have thousands and thousands of supporters. We are hoping to appeal to those people and give them another fun thing to do this summer.