Corporate engineers have looked at how women are with each other, borrowing the best tips from female neighborhood culture and then transporting them back into the bosom of capitalism. They've feminized capitalism.
We don't live with the community of yesteryear. And we don't enjoy the public services Europeans do. So we turn to the market. Once we do, we find that service providers raise the standards of personal life, so that we come to feel we need them to live our 'best' personal lives.