In the game of chicken between retailers and consumers, with one looking to improve profit margins and the other holding out for discounts, it would appear that the consumer blinked. The initial read on the fourth quarter is that profits should come in better than anticipated.
Consumers were not in the holiday spirit up until the last week of the holiday season, when there was a mad rush for the store. And the big unknown is the result of that game of chicken, where shoppers waited until the last minute to get the best bargains and retailers held off.
While integration risk is always the greatest concern with mergers, we have a high comfort level that the (Federated) game plan is achievable.