Brad Adgate Year Quotations

This is only going to continue. The FCC says there are 530 national satellite-deliverable cable networks. A year ago there were 188.

I think that advertisers and the networks will have several months of data to look at before going into the upfront next year and how they want to handle negotiating.

Television networks don't deliver the audiences that they did a year ago or five years ago and yet (ad) prices continue to go up.