In general, activism like this makes good sense as long as it's focused on issues that improve shareholder value.
A card can go from 50 cents to $10 if the player starts to have a few good games. You have to keep track of their stats. It is kind of like the stock market. If the player has a good performance, the cards will do really well.
It is probably going to be spectacular. It will be a good draft. The prices could go to $100 to $200 per pack.